Theranos

Theranos Diagnostics for preventative care

Background

Theranos

Theranos was a biotech diagnostics company with the mission to make actionable information accessible to everyone at the time it matters. Our goal was to make diagnostics results accessible to everyone with a simple and intuitive user interface while improving end-to-end user experience.

Working closely with the marketing department, we created branding kits to be used company-wide for promotional use.

Strategy

Brand Strategy
Creative Strategy
Product Strategy
Prototyping & Validation

Design

Art Direction
Brand Design
UI Design
Visual Design

Deliverables

Web Designs
Moible Web App
Branding Style Guide
Mobile App Design

Marketing

Website

Elegant website was designed to introduce the company, the founder, and product offerings.

Mobile Experience

Mobile Diagnostics

Making results fast and actionable. Designed native mobile apps for users to receive results, create orders, find testing centers, and connect with local physicians.


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Let’s build something amazing together.

contact@hellobaseline.com
Locations

Los Angeles
New York
Miami

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