Royal Caribbean

On-board guest experience

Background

Royal Caribbean

We’ve partnered up with Royal Caribbean to support digital-first approach to transforming their business and customer cruising experience. The goal was to apply design-thinking and UX to re-invent the way people travel the seas, while driving profitable growth for the business. We worked to re-imagine an entire customer journey and redesign shore-to-ship digital experience.

As a result, we created modern, scalable, and interactive apps and features that enabled new in-app revenue opportunities and unparalleled experience for travelers.

Strategy

Brand Strategy
Creative Strategy
Product Strategy
Prototyping & Validation

Design

Art Direction
UI/UX Design
Mobile App Design
Apple Watch Design

Deliverables

iOS/Android Design
Multi-Brand Deliverables
Apple Watch Design

Core Screens

Explore your cruise

Guest app screens for guests to get the most out of their vacation by getting all the information they need with only a few taps.

Getting food and drinks delivered is easy with onboard food delivery system that can pinpoint your location and get Uber-Eats style delivery anywhere on the ship.

Product Offerings

Introducing guests to all of the amazing offerings from restaurants to excursions with detailed product pages and intuitive booking system.

Apple Watch Experience

Scaling down the entire guest app to be bare essentials for the Apple Watch while keeping the visual style and visual language of Royal Caribbean mobile and web apps.

Results

Within 2 years of close partnership with Royal Caribbean, we introduced revenue generating features and improved overall guest experience.

5MM+

Lifetime App Downloads

4.7

Average App Store Rating


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Let’s build something amazing together.

contact@hellobaseline.com
Locations

Los Angeles
Miami

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