Purple Squirrel
Job referral and recruitment platform
Background
Purple Squirrel
Purple Squirrel is a startup that helps job seekers find jobs by connecting them with current employees at their desired companies. We worked on rebranding, web, and mobile app strategy and design. Creating a scalable visual system that could work for marketing materials as well as digital products.
Strategy
Brand Strategy
Creative Strategy
Product Strategy
Prototyping & Validation
Design
Art Direction
Brand Design
UI/UX Design
Visual Design
Deliverables
Web Designs
Web App
Mobile Web App
Branding Style Guide
Style Guide
Branding
Created a visual system and UI kit web, marketing, and digital products. Delivered a digital brand book with all downloadable components.
![](https://hellobaseline.com/wp-content/uploads/client-ps-fonts.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-ps-colors.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-ps-icons.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-ps-home1-1-scaled.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-ps-home2-1-scaled.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-ps-home3-scaled.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-ps-iphone.jpg)
Purple Squirrel was featured in Fast Company, INC, Forbes, Pop Sugar, and Yahoo! Finance.
![](https://hellobaseline.com/wp-content/uploads/ps-cards-1.png)
Web App
Discovery Platform
We designed a modular system to display information based on user preferences. Interface component library was developed to scale the platform without breaking the UI.
![](https://hellobaseline.com/wp-content/uploads/purple-squirrel-web-webapp1.jpg)
![](https://hellobaseline.com/wp-content/uploads/purple-squirrel-web-webapp2.jpg)
Responsive Design
Mobile First
Entire web app experience was designed mobile first to work just like a native app.
![](https://hellobaseline.com/wp-content/uploads/ps-phones.png)
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Locations
Planet Earth 🌎