Purple Squirrel

Job referral and recruitment platform

Background

Purple Squirrel

Purple Squirrel is a startup that helps job seekers find jobs by connecting them with current employees at their desired companies. We worked on rebranding, web, and mobile app strategy and design. Creating a scalable visual system that could work for marketing materials as well as digital products.

Strategy

Brand Strategy
Creative Strategy
Product Strategy
Prototyping & Validation

Design

Art Direction
Brand Design
UI/UX Design
Visual Design

Deliverables

Web Designs
Web App
Mobile Web App
Branding Style Guide

Style Guide

Branding

Created a visual system and UI kit web, marketing, and digital products. Delivered a digital brand book with all downloadable components.

Purple Squirrel was featured in Fast Company, INC, Forbes, Pop Sugar, and Yahoo! Finance.

Web App

Discovery Platform

We designed a modular system to display information based on user preferences. Interface component library was developed to scale the platform without breaking the UI.

Responsive Design

Mobile First

Entire web app experience was designed mobile first to work just like a native app.


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contact@hellobaseline.com
Locations

Los Angeles
Miami

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