Royal Caribbean

Kids club registration and management

Background

Royal Caribbean - Kids Clubs

Working closely with Royal Caribbean brands to digitize the Kids Club experience.  We introduced a new kiosk system for kid check-in and simplified management procedures for Kids Club employees. The goal was to reimagine the internal and customer-facing app and achieve measurable process improvements.

As a result, we were able to significantly improve the Kid Club check-in experience and management. Decreased registration time from 5 minutes per child to 2.5 minutes for the entire family. Registered over 15k kids within 3 months of being live on 16 ships. Eliminated paperwork. Built scalable foundation for future features.

Strategy

Product Strategy
User Studies
Prototyping & Validation
UX Research
User Flows

Design

UI Design
UX Design
Visual Design

Deliverables

Guest Kiosk Experience
Backend Management App

Kiosk

Registration Kiosk

Created a new simple digital and streamlined process for child registration for new families to registered multiple kids at the same time.

Instant Results

5.4k+

Registrations in 2 months since launch

16

Live on worldwide ships

Management

Backend Employee Tool

Intuitive backend management platform to view registered children, verify guardians, view and edit personal child information about allergies and special needs.


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contact@hellobaseline.com
Locations

Los Angeles
New York
Miami

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