Digital Events going live for Pride Month


HBO - Human By Orientation

Baseline, in collaboration with Lupine Creative, working closely with HBO’s Human By Orientation to bring live events for the pride month as a digital platform. The goal was to bring 16+ hours of live events and entertainment available and assessable for the global audience.

We designed and developed a web responsive app that was used by thousands of people from 113 countries.


Product Strategy
Interaction Experience
Prototyping & Validation
Social Media Marketing


UI/UX Design
Interaction Design
Web App Development
API Development
Front-end Development


Responsive Web App
Social Campaign


Digital Campaign

For the entire month of June, sixteen live events that people could register and watch live on Key functionality included RSVPing, sharing, creating, and managing profiles, downloadable assets, and live streaming events.


Featured in:

“As we reach mid-June we are in the halfway point of Pride month and as the country continues to navigate the civic unrest in the cultural landscape, HBO’s Human by Orientation is elevating hope by launching its first-ever “Pride” site that will feature LGBTQIA+ programming and events featuring the likes of Janelle Monáe, Todrick Hall and Kim Petras.”

Mobile First

Making a mobile-friendly web app for a seamless user experience with the native-like feel without losing functionality or features.

Making is Social

Building social, sharable components to promote events with Stories, Carousels, and posts. Promoting individual shows, artists, weekend lineups


The big win!

With 1.37 Billion impressions, HBO’s Human By Orientation Pride provided a safe space for LGBTQIA+ people all over the world to gather, recharge, rejoice and reflect during an unprecedented moment in global culture.


Unique visitors within 2 weeks


Countries reached

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