Fyllo Branding and Digital
MarTech suite for Cannabis and CBD
Background
Fyllo
Fyllo is a startup with $18M in funding set to disrupt the cannabis industry with the custom-built marketing platform. The goal was to help Fyllo visualize and implement their idea from ground zero to complete a branded suite of products. We worked closely with the Fyllo team to refine visual language, illustration style, and branding that’s timeless and unique to the brand.
We developed a branding style guide to be used for marketing, social, and digital. Developed a website with a simple CMS for easy updates and customization.
Strategy
Brand Strategy
Creative Strategy
Product Strategy
Design
Art Direction
Brand Design
UI/UX Design
Visual Design
Deliverables
Marketing Website
Branding Kit
UI Component Library
Branding
Visual style for digital and print use.
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-logo.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-colors.jpg)
Graphics
Graphic style to support platform features.
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-graphics.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-data-graph.png)
Results
Fyllo went live with large media coverage from publications like TechCrunch, Forbes, AdAge, and Business Insider.
15+
Large media brand coverage.
300%
Increase in website traffic since launch.
Digital
Fyllo Website
We designed and developed a marketing website to drive sales leads and provide information about product offerings and features.
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-site1.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-site4-1.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-site5.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-site2.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-site3.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-ipad1-scaled.jpg)
![](https://hellobaseline.com/wp-content/uploads/client-fyllo-ipad2.png)
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Locations
Planet Earth 🌎