FloodlightOpen Roche

Understanding and treating MS

Background

FloodlightOpen Roche

Floodlight Open is a global Multiple Sclerosis (MS) study designed for both patients and the medical community. We partnered up to help better understand, measure, interpret and access complex information about MS progression and regression conveniently via mobile. The goal was to educate and drive sign-ups for the study.

Since launch, we’ve seen organic traffic boost, 8X increase in signups, and an overall increase in app usage. Floodlight Open has been published in multiple medical publications promoting the study and MS disease awareness.

Strategy

Brand Strategy
Creative Strategy
Content Strategy

Design

Art Direction
Visual Style
UI Design

Deliverables

Web Designs
Web App Design
Digital Style Guide

Branding

Style Guide and GUI Kit

We designed a scalable visual system to be used on web and across other digital products.

Digital

Website

We designed a responsive website with clear calls to action to educate physicians and patients about the study and drive signups.

Results

Digital Results

Providing the physicians and patients with a clear and simple intuitive interface to understand patient’s MS progression and regression.


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