Avenue

Beauty discovery and management

Background Avenue

Avenue App

Avenue is a platform for finding Hair Stylists, Makeup Artists, and Manicurists. Making it easy to browse portfolios of work and finding and connecting with professionals directly. One app enables clients to find and connect with stylists while creating the mood board for their next style with a bookmark feature.

For stylists owning their own business, they can manage an existing book of clients while promoting and building their portfolio.

Strategy

Brand Strategy
Creative Strategy
Product Strategy
Prototyping & Validation

Design

Art Direction
Brand Design
UI/UX Design
Visual Design

Deliverables

iOS App
Branding Style Guide
Web Site

Style guide

Branding

Scalable visual system that could work for marketing materials as well as digital products.

Experience

We worked closely with stylists and end-users to make the most efficient end-to-end experience for both parties.

Digital

Mobile App

Designed beautiful simple UI to allow the work of the beauticians stand out for easy discovery and intuative search features.

Business Management

Expandable features for professionals to manage their work and their business. We made it easy to maintain all important information, pricing, customers, messaging, and portfolio work all in one place.

Branding

Marketing Website

The goal with the website was to educate users about the app while driving traffic to download the app for customers as well as professionals to get started with Avenue.


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contact@hellobaseline.com
Locations

Los Angeles
Miami

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